If you have worked in any sort of sales or business you understand that you need to keep your name and business in the forefront of people’s minds.

 

As a Realtor, it’s frustrating when a friend or family member uses another agent to help them buy or sell a home. And they tell you, “Oh I forgot you were a Realtor”. Unfortunately this happens more than it should because we assume that since they are around us that they know what we do and what a great referral would be. By means of Facebook, Twitter and LinkedIn hopefully you can avoid this.

 

I’m going to presume that you have a general understanding of how Facebook, Twitter and LinkedIn work. On that premise I want to show you how you can use your status updates to create that top of mind awareness (TOMA).

 

On the status bar for each of these 3 social networking sites you can add in bits of information about your local real estate market. You need to provide interesting and helpful information. If the information is more like a commercial then people are going to feel like you are just trying to sell them on something.

 

I like to provide information on the first time home buyer tax credit, the rural development loan, current statistics for our local real estate market and current economic conditions for our city. You can get stats from your local Multiple Listing Service or Realtor Board to make updates about.

 

Just make sure when you post information that you know what you are talking about, so if someone posts a comment you can respond appropriately. You always want to be professional.

 

I have posted information on the first time home buyer tax credit and that has started some conversations with some friends, which may not have come up otherwise.

 

With all that considered most of the people you interface with on Facebook, Twitter and even LinkedIn are friends and family. You need to balance your status updates between business and personal happenings. People like to know what other people are doing. That’s why these social media sites are so popular.

 

Creating TOMA is helpful in building and sustaining our business. Utilizing these social networking sites is essential in reminding people of what we do and how they can refer others to us in an efficient fun way.

 

Andrea Haitz, Broker Associate

Keller Williams Grand Junction Realty LLC

715 Horizon Dr. Ste 225

Grand Junction, CO 81506

970-201-3578

www.AndreaHaitz.com